Marketing Officer

Job Description

Key Responsibilities – Detailed Listing

Ability to Manage and Grow social media esp. Facebook, TikTok, Instagram.

Work with our international brand partner media toolbox to ensure brand representations are consistent.

Skilled in writing engaging captions, creative post ideas and basic copy for Ads, Banners and Promos.

Familiar with tracking performance metrics and analytics to evaluate and improve existing and future

campaigns.

Utilise internal and external resources to build branding and call to action campaigns, competitions,

community events and In-Store promotions.

Stay current and updated on marketing trends especially related to social media and the retail

environment.

Team Player – collaborate with sales teams and other departments to ensure cohesive brand messaging.

Able to create and manage a task orientated monthly marketing calendar

Ability to plan and execute marketing campaigns both on-line and in-store tailored to target audiences.

Familiar with Meta Ads, Google Ads, Analytics, Shopify etc to meet goals.

Create Website/s or landing pages to support the business objectives.

Send fortnightly performance reports and analytics to CEO

Routinely prepare Christmas, Mother’s Day, Valentines Day, EOFY campaigns.

Organisation Description

Founded in April 1976, PRL is a multi-store retailer of prominence in the Port Vila Landscape. Market

leaders with distribution agreements of prominent brands including Yamaha, Pandora, Nikon, Wharfedale

Pro, AIWA, Guess, Seiko, Citizen, YSL, JPG and many others. A reputation built on nearly 50 years of

valuable & reputable brand partnerships.

Selection Criteria

Understanding Publisher, Canva, Illustrator or other software programs.

A creative and commercial instinct to develop ads, videos, instore signs, light boxes and instore posters

etc…

Have a Specialized knowledge of paid social campaigns and their optimizations.

A flair for copywriting and passion for our Categories.

Have a creative energy for marketing, sales, and content design generally.

Strong & Effective communication in working with Brand partners, Media outlets and social media

platforms autonomously.

How To Apply

Application Letter, CV, References